Direction 5 · existing hero copy · font comparison

Same hero. Same copy. Typography only.

The live Direction 5 hero uses “The green element.” and its existing supporting line. Each specimen uses the deployed Daily Greens hero still and preserves the same overlay position.

Current Direction 5 — Helvetica Neue + Fraunces italicBaseline: elegant, but this is the softness under review.
COHN
NUTRITION

The green
element.

Alkaline Greens Formula. The first member of the COHN Method.

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01 — Söhne + Tiempos HeadlineCommercial license; preview uses a closest open-source fallback if not installed.
COHN
NUTRITION

The green
element.

Alkaline Greens Formula. The first member of the COHN Method.

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02 — Instrument Sans + Source Serif 4Recommended open-source direction: editorial credibility with clinical restraint.
COHN
NUTRITION

The green
element.

Alkaline Greens Formula. The first member of the COHN Method.

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03 — Archivo + IBM Plex SerifMore performance-oriented, deliberate, and science-led.
COHN
NUTRITION

The green
element.

Alkaline Greens Formula. The first member of the COHN Method.

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04 — Instrument Sans + restrained serif accentMost product-forward; serif appears only as an intentional emphasis.
COHN
NUTRITION

The green
element.

Alkaline Greens Formula. The first member of the COHN Method.

SCROLL TO FLY IN